Global Hollywood

Seeks to explain the national and international success of the Hollywood movie industry, posing two questions: is Hollwywood global, and in what sense? ; and, what are the implications of the dominance of Hollywood on the global scene? Analyzes Hollywood's history of globalization and the dilemmas posed by American cultural ideology and the threatening of other national cultures. Considers alternative explanations to cultural imperialism, through conventional ideas of the movie industry and neo-classical economics, to the competing concept of the "New International Division of Cultural Labor". Adresses the existence of the texts of the motion picture industry as commodities, focusing on co-production, copyright, marketing, and audiences.