The Attention Economy: Understanding the New Currency of Business

Front Cover
Harvard Business School Press, 2001 - Business & Economics - 255 pages
In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind.

Other editions - View all

The Attention Economy: Understanding the New Currency of Business
Thomas H. Davenport,John C. Beck
Limited preview - 2001
The Attention Economy: Understanding the New Currency of Business
Thomas H. Davenport,John C. Beck
Limited preview - 2001

Bibliographic information

TitleThe Attention Economy: Understanding the New Currency of Business
The Attention Economy: Understanding the New Currency of Business, Thomas H. Davenport
AuthorsProfessor Department of Management Information School of Management Thomas H Davenport, Thomas H. Davenport, John C. Beck
Editionillustrated, reprint
PublisherHarvard Business School Press, 2001
ISBN157851441X, 9781578514410
Length255 pages
Subjects › 

Business & Economics / Information Management
  
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