Purple Cow: Transform Your Business by Being Remarkable

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Penguin, May 12, 2003 - Business & Economics - 160 pages
452 Reviews
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Review: Purple Cow: Transform Your Business by Being Remarkable

User Review  - Goodreads

If you're thinking about being a Purple Cow , the time to do it is when you're not looking for a job .. Read full review

Review: Purple Cow: Transform Your Business by Being Remarkable

User Review  - Goodreads

A book for every individual, I would say. In a world where you need to make your product or service stand out, the principles apply whether you are a teacher or a businessman or a clergy person. The point is to have ways of standing out so that your consumer base notices you. Read full review

Contents

NOT ENOUGH PS
THE NEW P
BOLDFACED WORDS AND GUTSY ASSERTIONS
BEFORE DURING AND AFTER
THE GREATEST THING SINCE SLICED BREAD
DID YOU NOTICE THE REVOLUTION?
WHY YOU NEED THE PURPLE COW
THE DEATH OF THE TVINDUSTRIAL COMPLEX
THE PEARL IN THE BOTTLE
THE PARODY PARADOX
SEVENTYTWO PEARL JAM ALBUMS
CURAD
SIT THERE DONT JUST DO SOMETHING
UNITED STATES POSTAL SERVICE
IN SEARCH OF Otaku
HOW DUTCH BOY STIRRED UP THE PAINT BUSINESS

BEFORE AND AFTER
CONSIDER THE BEETLE
WHAT WORKS?
WHY The Wall Street Journal ANNOYS ME SO MUCH
AWARENESS IS NOT THE POINT
THE WILL AND THE WAY
GOING UP?
WHAT SHOULD TIDE DO?
GETTING IN
IDEAS THAT SPREAD WIN
THE BIG MISUNDERSTANDING
WHOS LISTENING?
CHEATING
WHO CARES?
NOT ALL CUSTOMERS ARE THE SAME
THE LAW OF LARGE NUMBERS
CHIP CONLEY
THE PROBLEM WITH THE COW
FOLLOW THE LEADER
THE AERON CHAIR
PROJECTIONS PROFITS AND THE PURPLE COW
THE BEST BAKER IN THE WORLD
MASS MARKETERS HATE TO MEASURE
LOGITECH
WHO WINS IN THE WORLD OF THE COW
A NEW KIND OF KIWI
THE BENEFITS OF BEING THE COW
THE ITALIAN BUTCHER
WALL STREET AND THE COW
THE OPPOSITE OF REMARKABLE
KRISPY KREME
THE PROCESS AND THE PLAN
THE POWER OF A SLOGAN
THE HÄAGENDAZS IN BRONXVILLE
SELL WHAT PEOPLE ARE BUYING AND TALKING ABOUT
THE PROBLEM WITH COMPROMISE
MOTOROLA AND NOKIA
THE MAGIC CYCLE OF THE COW
WHAT IT MEANS TO BE A MARKETER TODAY
NOW WERE DESIGNERS
WHAT DOES HOWARD KNOW?
DO YOU HAVE TO BE OUTRAGEOUS TO BE REMARKABLE?
MCDONALDS FRANCE
BUT WHAT ABOUT THE FACTORY?
THE PROBLEM WITH CHEAP
WHAT SHOULD HALLMARKCOM DO?
WHEN THE COW LOOKS FOR A JOB
TRACEY THE PUBLICIST
ROBYN WATERS GETS IT
SO POPULAR NO ONE GOES THERE ANYMORE
IS IT ABOUT PASSION?
TRUE FACTS
BRAINSTORMS
SALT IS NOT BORINGEIGHT MORE WAYS TO BRING THE COW TO WORK
BRAND AND COMPANY INDEX
WHAT WOULD ORWELL SAY?
ABOUT THE AUTHOR
MORE INFORMATION
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About the author (2003)

Seth Godin is the author of twelve bestselling books, a popular blogger and a successful entrepreneur. His books have been translated into more than 35 languages. He founded Squidoo.com, one of the hundred most popular websites in the United States. Godin has been a columnist for Fast Company and the Harvard Business Review and has given thousands of keynote speeches for companies, governments and non-profit organizations.

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