Purple Cow: Transform Your Business by Being Remarkable

actually advertising attention audience better boring brand building built called cameras chance cheap complex consumers cost course create criticism curve customers developed dollars don’t early adopters easier easy elevator everything factory fail figure folks follow friends give hard huge hundred idea industry innovation interesting investing it’s Italy Journal launch lead less listen longer looking majority mass means million never notice offer once otaku outrageous person probably problem profitable Purple Cow reach realize reason record remarkable rest result retailer safe sell share simple sneezers sold someone spend spread strategy STUDY stuff success talk tell there’s they’re thing thousand Today trying what’s worth you’re