Purple Cow: Transform Your Business by Being RemarkableThis title has been removed from sale by Penguin Group, USA. |
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Contents
NOTENOUGH | |
CONSIDER THE BEETLE | |
THE LAW OF LARGE NUMBERS | |
IDEAS THAT SPREAD | |
WHO WINS IN THE WORLD OF THE | |
WHAT DOES HOWARD KNOW2 | |
CASE STUDY HOW DUTCH BOY STIRRED Up THE PAINT BUSINESS | |
CASE STUDY WHAT SHOULD HALLMARK COM | |
SALT IS NOT BORINGEIGHT MORE WAYS TO BRING THE COW TO WORK | |
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Common terms and phrases
actually advertising attention audience better boring brand building built called cameras chance cheap complex consumers cost course create criticism curve customers developed dollars don’t early adopters easier easy elevator everything factory fail figure folks follow friends give hard huge hundred idea industry innovation interesting investing it’s Italy Journal launch lead less listen longer looking majority mass means million never notice offer once otaku outrageous person probably problem profitable Purple Cow reach realize reason record remarkable rest result retailer safe sell share simple sneezers sold someone spend spread strategy STUDY stuff success talk tell there’s they’re thing thousand Today trying what’s worth you’re