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" After several sessions, the compiled statements were consolidated so duplicate pieces of information could be removed. In the end, AIG obtained about seventyfive statements that reflected the way in which its customers measure value when setting up and... "
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough ... - Page 38
by Anthony Ulwick - 2005 - 240 pages
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How to Cheat Your Friends at Poker: The Wisdom of Dickie Richard

Penn Jillette, Mickey D. Lynn - Games & Activities - 2005 - 544 pages
...policy is inadvertently canceled by the insurer," and validate that the statement is correct. The AIG interviewers captured the agents' desired outcomes...innovative features that are winning AIG new business. views and focus groups; others prefer ethnographic, anthropological, or observational research. As...
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