Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... Getting Attention—Reaching Your Audience Can You Hear Me Now? Brand Recognition Brand Attribute Recognition Business Blogging Metrics How Many Saw What You Wrote? How Many Got the Message? A Little Bird Told Me: Twitter Numbers Measure ...
... Getting Emotional—Recognizing Sentiment My Brother Doug's Shirts Tell Us How ... Message—Hearing the Conversation Listen to Them Search Listen to Them Rate ... Hearing Aids How Good a Listener Are You? Professional Listenin CHAPTER 7.
... message; it's found in how many people thought your message was remarkable ... Getting. Respect—Identifying. Influence. Social network node graphing was a ... hear it, it makes no difference whether it makes a sound or not. If a leaf falls ...
... Getting the Message—Hearing the Conversation Getting the right message to the right person at the right time has been the hallmark of great advertisers and marketers over the years. But with the customer in control, you want to make ...
... getting your message to as many people as possible. This is a central factor ... Hear. Me. Now? The classic definition of Reach is the percentage of people in ... get a hold of. If you sell supplies - Getting Attention—Reaching Your ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |