Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
Results 1-5 of 11
... Metrics and Key Performance Indicators Proceed Ye No Further if Ye Have No Goals Understanding Analysis Marketing Analysis and Optimization from 30,000 Feet CHAPTER 2 - Getting Attention—Reaching Your Audience Can You Hear Me Now? Brand ...
... Key Performance Indicators for Web Sites Key Listening Indicators Key Community Indicators Compared with the Competition Case Study: Blogging for Dollars—The Cost of Reach Case Study: Social Media Metrics at Intuit Haven't We Already ...
... Key Performance Indicators are sure to need a reevaluation. Chapter. 8: Getting. Buy-In—Convincing. Your. Colleagues. Senior managers are not dumb, but they are slow to understand and embrace new communications methods. Chances are ...
... performance based on metrics. You cannot continue to fly by the seat of your pants. Automated systems and navigational instrumentation are required on passenger planes, and ... Metrics, and Key Performance Indicators There were 4,231 views.
... Key. Performance. Indicators. There were 4,231 views and mentions of your viral marketing campaign on the first day. On hearing this, you might jump out of ... Metrics and Key Performance Indicators Proceed Ye No Further if Ye Have No Goals.
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |