Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
Results 1-5 of 29
... Rate Listen to Them Praise Listen to Them Review Listen to Them Recommend Listen to Them Complain Ask Them to Participate Ask Them to Contribute Listen Listen Listen—and Then Respond Hearing Aids How Good a Listener Are You ...
... rate of fans, followers, and friends 16. Rate of viralityIpass-along 17. Change in virality rates over time 18. Second-degree reach (connections to fans, followers, and friends exposed—by people or impressions) 19. Embeds/Installs 20 ...
... interactions . Interaction/engagement rate . Frequency of social interactions per consumer . Percentage of videos viewed . Polls taken/votes received 60. Brand association 61. Purchase consideration 62. Number of user-generated.
... rate 87. Impact on other offline behavior (e.g., TV tune-in) 88. Leads generated 89. Products sampled 90. Visits to store Iocator pages 91. Conversion change due to user ratings, reviews 92. Rate of customer/visitor retention 93. Impact ...
... rate of change in barometric pressure. But he won't volunteer the critical answer of whether you should bring an umbrella unless you specifically ask, “Do you think it might rain?” The same is true of marketing—especially online ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |