Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. We accept these truths as self-evident at the start of this book so we can get right to the discussion of measurement. I ...
... advertising agencies, web marketing companies, and social media consultants as they strive to help their clients live up to customer expectations. If you were hoping for a book on how to blog, tweet, post, digg, befriend, or follow ...
... advertising venues, so classic metrics apply. Awareness, reach, and frequency are necessary to determine if your message is getting out there. Yes, there's a twist. You've reached a large number of people. That's great!
... advertisers and marketers over the years. But with the customer in control, you want to make sure you are measuring your ability to get the right message from the right people at the right time. Social media has become the Great Market ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |