Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... analytics world. So, it makes perfect sense that he now tackles the complex world of figuring out Social Media ... analytics practitioners and companies with me: the Web Analytics Association. He also organized the most incredible ...
... Analytics. He has an uncanny instinct for what is worth your time and attention and what isn't. His accessible and good-humored style will navigate you through this exciting and daunting field of Social Media Analytics.” —Larry Chase ...
... analytics now decodes social media. Get this excellent roadmap and start killing your competition!" —Tim Ash, CEO of Site Tuners.com, and Author of Landing Page. Optimization. “The first book I read on web measurement and analytics back ...
How to Measure and Optimize Your Marketing Investment Jim Sterne. Analytic companies with names like—Net Genesis, Keylime, WebTrends, WebSideStory, and Ominiture who all had a vision in mind. Jim was the first expert to recognize and ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |