Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... Engagement The Buy Now Button CHAPTER 6 - Getting the Message—Hearing the Conversation Listen to Them Search Listen to Them Rate Listen to Them Praise Listen to Them Review Listen to Them Recommend Listen to Them Complain Ask Them to ...
... engagement but he writes in a language that is universally understood by all marketing and business professionals. Jim never ceases to impress me with his ability to combine top notch education with engaging and entertaining content ...
... engagement. The relationship is apparent and significant: Socially engaged companies are in fact more financially successful. —ENGAGEMENTdb: Ranking the Top 100 Global Brands Social Media Defined The Internet has always been.
... of interactions . Interaction/engagement rate . Frequency of social interactions per consumer . Percentage of videos viewed . Polls taken/votes received 60. Brand association 61. Purchase consideration 62. Number of user-generated.
... engagement velocity, and uptake-tocaptivation ratios. But as soon as you connect the dots to arrive at income, everybody knows what you are talking about and has a standard, consensual means of evaluating the righteousness of your ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |