Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... followers ' and mathematical theory , Mr. Sterne provides the business leader with holistic ways to strategically address this growing but often misunderstood channel . " -Kevin Hillstrom , President , MineThatData " It's ' back to the ...
... Followers 14. Friends 15. Growth rate of fans, followers, and friends 16. Rate of virality/pass-along 17. Change in virality rates over time 18. Second-degree reach (connections to fans, followers, and friends exposed— by people or ...
... followers will never compete effectively with those who track sales and profits gained from reaching out to their followers. You want a goal? Income's a great goal—but it's not alone. THE BIG THREE BUSINESS GOALS It's time to get very ...
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Contents
Getting RespectIdentifying Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |