Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... friend connection. Social games are slotted into this category but are not delved into here. Blogging. Blogs made posting your opinion to the world so easy that everybody can publish their opinion. Organizations can promote their ...
... Friends, family, neighbors, and dates were subjected to the latest vacation, trip to the beach, or art walk. Now that Flickr puts all our photos a click away and YouTube hosts all our videos, I miss those communal times of storytelling ...
... friends 16. Rate of viralityIpass-along 17. Change in virality rates over time 18. Second-degree reach (connections to fans, followers, and friends exposed—by people or impressions) 19. Embeds/Installs 20. Downloads 21. Uploads KJOONOUU ...
... friends? This is word of mouth like you've never seen before, so be prepared to deal with a yardstick that has become articulated and multidimensional. Chapter. 3: Getting. Respect—Identifying. Influence. Social network node graphing was a ...
... friends and followers will never compete effectively with those who track sales and profits gained from reaching out to their followers. You want a goal? lncome's a great goal—but it's not alone. THE BIG THREE BUSINESS GOALS It's time ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |