Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... Impact The Problem of Fish and the Pond The Empty Metric CHAPTER 4 - Getting Emotional - Recognizing Sentiment My Brother Doug's Shirts Tell Us How You Really Feel Sentimental Journey - a Framework The Promise of Automated Understanding ...
... impact . Sterne fills this void by providing a thorough explanation of different measurement approaches and tools , while underscoring how these metrics can improve social media programs and achieve business goals . " -Ellis Booker ...
... and commercially focused approach to understanding the impact of social media on your business this book will do the same again.” —Neil Mason, Director of Analytical Consulting, Foviance “ Social media is hot , but is it the.
... Impact of offline marketing/events on social marketing programs or buzz 74. User-generated content created that can be used by the marketer in other channels 75. Customers assisted 76. Savings per customer assisted through direct social ...
... Impact on customer lifetime value 94. Customer acquisition/retention costs through social media 95. Change in market share 96. Earned media's impact on results from paid media 97. Responses to socially posted events 98. Attendance ...
Contents
Getting RespectIdentifying Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |