Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... insight to a blog that has no readers or tweeting something so banal that it has no retweeters is just as useless. Your message multiplier velocity and reach are the signals that tell you whether your insight is popular or prosaic. Your ...
... insight and gives you the chance to stay right on top of changes in the marketplace and your organization's brand equity. Chapter 5: Getting Response—Triggering Action If they read it, repeat it, and like it a lot, you're only part of ...
... insights about how social media really works, its time to reexamine your goals. The Big Three will certainly stand the test of time, but your Key Performance Indicators are sure to need a reevaluation. Chapter. 8: Getting. Buy-In ...
... you specifically ask, “Do you think it might rain?” The same is true of marketing—especially online marketing—where we are data rich and insight poor. Measurement, Metrics, and Key Performance Indicators There were 4,231 views.
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |