Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... interact with brands and with each other. Addressing the niche between an obsession with 'number of followers' and mathematical theory, Mr. Sterne provides the business leader with holistic ways to strategically address this growing but ...
... interactions . Interaction/engagement rate . Frequency of social interactions per consumer . Percentage of videos viewed . Polls taken/votes received 60. Brand association 61. Purchase consideration 62. Number of user-generated.
... interactions compared to other channels (e.g., call centers, in-store) 77. Savings generated by enabling customers to connect with each other 78. Impact on first contact resolution (FCR) (hat tip to Forrester Research for that one) 79 ...
... interactions? Do they engage with your organization in new and different ways? Are more people drawn into a profitable and sustainable relationship with your company? Tracking the actions that result from all your blogging, tweeting ...
... interact. Chapter 5: Getting Response— Triggering Action Step four: Convince them to buy. Chapter 5: Getting Response— Triggering Action But none of that matters if you don't have goals. Start with an unremitting devotion to the things ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |