Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... marketing optimization—the eMetrics Marketing Optimization Summit. This book belongs on every marketer's desk in this world of expanding digital marketing opportunities." —Bryan Eisenberg, New York Times bestselling Author of Waiting ...
... marketing thought leader for many years. And this long awaited new book sees him firmly established back at the top of the pile. Don't just talk about social media. Know social media. Measure social media. Be a master marketer in social ...
... Marketing Optimization Summit conference that followed defined a market and an industry. With Jim's pragmatic and commercially focused approach to understanding the impact of social media on your business this book will do the same ...
How to Measure and Optimize Your Marketing Investment Jim Sterne. Foreword. A decade ago, I was vice president of marketing and PR for a NASDAQ-traded business-to-business technology company. We measured success in two ways. Our lead ...
... marketing way How to gauge the value of your How to do social media really well social media efforts Why? Because: While much has been written questioning the value of social media, this landmark study has found that the most valuable ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |