Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... organized the largest organization of web analytics practitioners and companies with me: the Web Analytics Association. He also organized the most incredible conference on marketing optimization—the eMetrics Marketing Optimization ...
... organizations media to mankind Making the most of social media Auto-posting and auto-tweeting your for business in a community- make-money-fast message in a acceptable, brand enhancing way scorched-earth marketing way How to gauge the ...
... Organizations can promote their perspective on the one hand and everybody can talk about how lame they are on personal blogs. This dichotomy splits the metrics between measuring how well you are communicating and how others are talking ...
... ORGANIZED. Chapter. 1: Getting. Focused—Identifying. Goals. Why are you even bothering with social media? If you don't know, you do not want to step in blindly. This is the realm of public opinion and customer conversations. You do not want ...
... organization is best equipped to be the face of the firm in the social media spheres. lnfluencity, anybody? Chapter. 4: Getting. Emotional—Recognizing. the. Sentiment. Counting is fine but now we can detect opinion. There have long been ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |