Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
Results 1-5 of 30
... Problem of Fish and the Pond The Empty Metric CHAPTER 4 - Getting Emotional—Recognizing Sentiment My Brother Doug's Shirts Tell Us How You Really Feel Sentimental Journey—a Framework The Promise of Automated Understanding What We Have ...
... Problem? Crowdsourcing CHAPTER 8 - Getting Buy-In—Convincing Your Colleagues Sip One: Accept Your Role as Change Agent Sip Two: Match the Message with the Receiver Step Three: Low-Hanging Fruit Step Four: Make It Personal Step Five ...
... problem you need to solve, you need to not do anything in social media if it doesn't add value, and she reminds us that you can't manage what you can't measure—so set measurable goals. Whether money is tight or times are good, everybody ...
... problem you are solving for) and then be certain that you and those around you agree on your definitions of the terms you use to describe and solve that problem. It's also useful to understand how the mind works. In the introduction of ...
You have reached your viewing limit for this book.
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |