Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... There are millions (probably billions) of conversations happening online. The big question becomes: what's a company to do? This book answers that question. How do you know if you're measuring the right parts of the program? Jim gets ...
... There are six broad categories of social media and probably two more before this book hits the streets. Forums. and. Message. Boards. These range from the old newsgroups to threaded discussion groups Social Media Defined.
... there and what you want out of it. Not only are you sure to make hash of it, anything you measure will be context free and worse than useless. The Big Three Goals in ... there's a twist. You've reached a large number of people. That's great!
... there is nobody there to hear it, it makes no difference whether it makes a sound or not. If a leaf falls in a forest and there are thousands standing within earshot, the effect is so small, it make no difference. Posting a brilliant ...
... There are some changes coming that seem inevitable and some that will take us all by surprise. Looking into the crystal ball is always entertaining—and a little nerve wracking. One thing we know for certain. As far into the future as ...
Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |