Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. |
From inside the book
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... traffic coming to your web site. In fact he organized the largest organization of web analytics practitioners and companies with me: the Web Analytics Association. He also organized the most incredible conference on marketing ...
... traffic. Media. Sharing. I grew up in a house with a slide projector and a screen in the hall closet. Friends, family, neighbors, and dates were subjected to the latest vacation, trip to the beach, or art walk. Now that Flickr puts all ...
... traffic generated from earned media . View-throughs . Number of interactions . Interaction/engagement rate . Frequency of social interactions per consumer . Percentage of videos viewed . Polls taken/votes received 60. Brand association ...
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Contents
Getting Respectldentifyi_ng Influence | |
Getting EmotionalRecognizing Sentiment | |
Getting ResponseTriggering Action | |
Getting the MessageHearing the Conversation | |
Getting ResultsDriving Business Outcomes | |
Getting BuyInConvincing Your Colleagues | |
Getting AheadSeeing the Future | |
APPENDIX Resources | |
Other editions - View all
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Jim Sterne No preview available - 2010 |