Social Media Metrics: How to Measure and Optimize Your Marketing Investment
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix.
While other books explain why social media is critical and howto go about participating, Social Media Metrics focuses onmeasuring the success of your social media marketing efforts.Success metrics in business are based on business goals where famedoes not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in aconstant and unchanging world. Social Media Metrics isloaded with specific examples of specific metrics you can use toguide your social media marketing efforts as new means ofcommunication.
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Getting FocusedIdentifying Goals
Getting the MessageHearing
Getting ResultsDriving Business
Getting BuyInConvincing Your
Getting AheadSeeing the Future