Social Media Metrics: How to Measure and Optimize Your Marketing Investment

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John Wiley & Sons, Mar 18, 2010 - Business & Economics - 272 pages
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The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix.

While other books explain why social media is critical and howto go about participating, Social Media Metrics focuses onmeasuring the success of your social media marketing efforts.Success metrics in business are based on business goals where famedoes not always equate to fortune. Read this book to determine:

  • Why striving for more Twitter followers or Facebook friendsthan the competition is a failing strategy
  • How to leverage the time and effort you invest in socialmedia
  • How to convince those who are afraid of new things that socialmedia is a valuable business tool and not just a toy for theoverly-wired

Knowing what works and what doesn't is terrific, but only in aconstant and unchanging world. Social Media Metrics isloaded with specific examples of specific metrics you can use toguide your social media marketing efforts as new means ofcommunication.


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Getting FocusedIdentifying Goals
Getting RespectIdentifying
Getting EmotionalRecognizing
Getting ResponseTriggering
Getting the MessageHearing
Getting ResultsDriving Business
Getting BuyInConvincing Your
Getting AheadSeeing the Future

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About the author (2010)

Jim Sterne produced the world's first "Marketing on theInternet" seminar series in 1994. Today, Sterne is aninternationally known speaker on digital marketing and customerinteraction and aconsultant to Fortune 500 companies and Internetentrepreneurs. He is founder of the eMetrics Marketing OptimizationSummit and cofounder of the Web Analytics Association.
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