Social Media Metrics: How to Measure and Optimize Your Marketing Investment
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
... leveler,” allowing David to square off against the media-controlling Goliath.
Blogging melded together the power of the conversation with a giant leap forward
in ease of use. Flickr and YouTube made uploading pictures and videos a snap.
Then Twitter Introduction xvii made opt-in, instant messaging so simple, it couldn't
Chapter = Date: February 23, 2010 Time: 4:40 pm.
... our photos a click away and YouTube hosts all our videos, I miss those
communal times Introduction xix of storytelling. I'm looking forward to digital
projectors Chapter = Date: February 23, 2010 Time: 4:40 pm.
Rate of virality/pass-along 17. Change in virality rates over time 18. Second-
degree reach (connections to fans, followers, and friends exposed—by people or
impressions) 19. Embeds/Installs 20. Downloads 21. Uploads 22. User-initiated
views (e.g., for videos) 23. Ratio of embeds or favoriting to views 24. Likes/
favorites 25. Comments 26. Ratings 27. Social bookmarks 28. Subscriptions (
RSS, podcasts, video series) 29. Pageviews (for blogs, microsites, etc.) 30.
Effective CPM based ...
Percentage of buzz containing multimedia (images, video, audio) 37. Share of
voice on social sites when running earned and paid media in same environment
38. Influence of consumers reached 39. Influence of publishers reached (e.g.,
blogs) 40. Influence of brands participating in social channels 41. Demographics
of target audience engaged with social channels 42. Demographics of audience
reached through social media 43. Social media habits/interests of target
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