Cross-cultural Competence

Front Cover
Psychology Press, 2005 - Business & Economics - 244 pages

Cross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise as culture affects both individuals and organizations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms.

This book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas:

  • the language connection
  • the global connection
  • the management connection
  • the multimedia connection.

Using an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects.

 

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Contents

the shadow of the Tower of Babel
1
Means objective knowledge?
14
learning cultural codes as languages
28
a language
39
the global connection
47
the management connection
97
the multimedia connection
173
managing crosscultural competence
202
Notes
211
References
229
Index
238
Copyright

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About the author (2005)

Slawomir Magala is Professor of Cross-cultural Management at the University of Erasmus, Rotterdam.

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