Developing Creativity in Organisations

Front Cover
Wiley, Jan 16, 1991 - Psychology - 160 pages
With the use of case studies and examples this book shows how innovation at work has its roots in the creative development of all staff members. This book will show how companies gain competitive advantage by introducing an innovative culture in the organization.

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About the author (1991)

Michael West is co-Director of the Corporate Performance Program of the ESRC Centre for Economic Performance (LSE), Professor of Work and Organisational Psychology at the Institute of Work Psychology (University of Sheffield) and Fellow of the British Psychological Society.

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