Switch: How to Change Things When Change Is Hard

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Crown Publishing Group, Feb 16, 2010 - Business & Economics - 320 pages
38 Reviews
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


From the Hardcover edition.
 

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Review: Switch: How to Change Things When Change Is Hard

User Review  - Vidya Balakrishnan - Goodreads

One can relate to this book purely because every individual has tried to change themselves or tried to change someone else! Some of the tactics mentioned in this book are not unheard of. Having said ... Read full review

Review: Switch: How to Change Things When Change Is Hard

User Review  - Goodreads

One can relate to this book purely because every individual has tried to change themselves or tried to change someone else! Some of the tactics mentioned in this book are not unheard of. Having said ... Read full review

All 13 reviews »

Contents

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About the author (2010)

Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in TimePeople and US News and World Report.


From the Hardcover edition.

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