Consumer Behaviour: Insights from Indian Market

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PHI Learning Pvt. Ltd., 2010 - Consumer behavior - 350 pages
 

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This is a very nice book covering all the topics required for consumers in India. Very helpful, everything properly explained and nice content.
Really happy that i found a book with complete coverage of course and with easy language.
Thank you author.

Contents

Chap01
Chap02
Chap03
Chap04
Chap05
Chap06
Chap07
Chap08
Chap09
Chap10
Chap11
Chap12
Chap13
Glossary
Index
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