Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan
John Wiley & Sons, Feb 10, 2009 - Business & Economics - 288 pages
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
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Evaluating Existing and Potential Strategies for Meeting Communications
Ensuring that the Plan Succeeds Measurement
Pulling It All Together Creating the Plan
Planet 3000 Strategic Communications Worksheets
Essential Communications Tools
List of Worksheets
Advancing the Plan Vehicles and Dissemination
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achieve action team CAT activities audience group audience’s campaign challenge coalition commitment communications action team communications audit team communications efforts communications objectives communications planning process communications strategies communications vehicles connection consider constituencies create donors e-mail ecosystems effective engage ensure evaluation external analysis FA FA focus groups framing analysis Guiding Questions human ecosystems identify impact implement important individuals issue key audiences language leaders leadership Logan County measurable meeting message development mission statement National Chambers nonprofit organization opportunities organization description organization’s communications organization’s mission organizational outreach parents participants partners persuasive messages Planet policy makers potential priority audiences problem program goals Psychographics reach recruit relationship responsibilities senior management situation analysis SMART communications specific staff members stakeholders Step strategic communications plan strategic plan success SWOT analysis target audience Target Date understand Vehicles and Strategies volunteers Worksheet