James Northfield and the Art of Selling Australia

Front Cover
National Library Australia, 2006 - Australia - 96 pages
Glorious beaches, noble gum trees, distant purple mountains and endless blue skiesa these powerful images, used to identify and promote Australia internationally and at home, were largely created by commercial artists like James Northfield. Northfielda s early career coincided with the boom in commercial advertising in Australia, and his skills were called on to promote a diverse range of products, from holidays in Australia to Kiwi boot polish. Richly illustrated with examples of posters and promotions from the golden age of advertising, this book celebrates Australiaa s commercial art heritage through an examination of the work of one of our best commercial artists.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Common terms and phrases

Bibliographic information