Making Sense of Managing Culture

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International Thomson Business Press, 1998 - Communication in management - 187 pages
This work offers a new approach to the problem of culture in organizations by focusing on the way individual members of an organization make sense of culture. Coverage includes: a foreword by Geoffrey R. Mallory and David Wilson; identification of key processes in organizational cultures; growth of multinational business; management strategies; real-life management problems; and a review of current literature. This text provides an understanding of organizational culture, which students and managers should find relevant.

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Contents

The retreat from theory
12
The way forward
20
Strategy and culture
84
Copyright

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