Organic Food: Consumers' Choices and Farmers' OpportunitiesMaurizio Canavari, Kent D. Olson Consumers’ attention to food safety issues and environmental issues has increased overwhelmingly in recent decades because of their increased concern about their own health, the environment’s health, and the crises and emergencies reported worldwide. Once the only option, organic agriculture has always been a production option followed by at least a few farmers all over the world. These farmers were prompted by ethical and environmental motivations, as well as by committed consumers who supported organic agriculture thanks to a separate but fairly elitist distribution channel. Organic food now has become a viable alternative for an increasing number of consumers that are worried about the presence of chemicals residues and the negative consequences on the environment caused by intensive production methods. Many farmers also now see organic farming as a way to stabilize or even increase their income due to public policy support and growing market demand. Organic Food: Consumers' Choices and Farmers' Opportunities gives an overview of the organic sector, both in Italy and in the United States, and demonstrates how agricultural economists are performing analyses dealing with organic produce on different points in the supply chain. It discusses economic issues raised by organic farming and takes into account both the consumer's needs and the managerial and budget constraints experienced by the farmers. Also farm management methodologies and marketing analyses are used with specific research topics involving several industries in the agri-food sector. |
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Contents
5 | |
References | 16 |
Recent State and Federal Policy Initiatives | 26 |
Objectives and Hypotheses | 33 |
Final Remarks | 44 |
Observations from a Small Sample of Venetian Firms Dealing with | 51 |
Concluding Remarks | 59 |
Background | 66 |
Willingness to Pay for Organic Beef | 146 |
Consumers Motivations for Not Purchasing Organic Beef | 153 |
Preferences about Selling Modalities | 154 |
Conclusions | 155 |
References | 156 |
THE US CONSUMER PERSPECTIVE ON ORGANIC FOODS | 157 |
US Market for Organic Food Products | 158 |
The US Organic Food Consumer | 161 |
Results | 73 |
Conclusions | 80 |
Final Remarks | 89 |
The Organic Wine Market in Italy | 96 |
Concluding Remarks | 108 |
THE CONSUMERS PERSPECTIVE | 114 |
INVESTIGATING PREFERENCES FOR ENVIRONMENT FRIENDLY PRODUCTION PRACTICES | 115 |
Theory | 117 |
Data | 119 |
Conclusions | 122 |
References | 123 |
POTENTIAL DEMAND FOR ORGANIC MARINE FISH IN ITALY | 125 |
Methodology and Data | 128 |
Findings and Comments | 132 |
Concluding Remarks | 139 |
References | 141 |
ITALIAN CONSUMERS PREFERENCES AND WILLINGNESS TO PAY FOR ORGANIC BEEF | 143 |
Data | 144 |
Direct Market Sales of Organic Food Products | 162 |
The Future of the US Organic Food Market | 165 |
References | 166 |
RECENT DEVELOPMENTS AND FUTURE ISSUES | 170 |
ITALY | 171 |
Farmer Issues | 172 |
Food Chain Issues | 173 |
Consumers Issues | 174 |
Policy and Trade Issues | 177 |
Further Emerging Issues | 180 |
References | 181 |
UNITED STATES | 185 |
Production Issues | 186 |
Distribution and Marketing Issues | 189 |
Policy and Trade Issues | 190 |
Future Issues | 192 |
INDEX | 195 |
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Organic Food: Consumers' Choices and Farmers' Opportunities Maurizio Canavari,Kent D. Olson No preview available - 2010 |