Organic Food: Consumers' Choices and Farmers' OpportunitiesMaurizio Canavari, Kent D. Olson Consumers’ attention to food safety issues and environmental issues has increased overwhelmingly in recent decades because of their increased concern about their own health, the environment’s health, and the crises and emergencies reported worldwide. Once the only option, organic agriculture has always been a production option followed by at least a few farmers all over the world. These farmers were prompted by ethical and environmental motivations, as well as by committed consumers who supported organic agriculture thanks to a separate but fairly elitist distribution channel. Organic food now has become a viable alternative for an increasing number of consumers that are worried about the presence of chemicals residues and the negative consequences on the environment caused by intensive production methods. Many farmers also now see organic farming as a way to stabilize or even increase their income due to public policy support and growing market demand. Organic Food: Consumers' Choices and Farmers' Opportunities gives an overview of the organic sector, both in Italy and in the United States, and demonstrates how agricultural economists are performing analyses dealing with organic produce on different points in the supply chain. It discusses economic issues raised by organic farming and takes into account both the consumer's needs and the managerial and budget constraints experienced by the farmers. Also farm management methodologies and marketing analyses are used with specific research topics involving several industries in the agri-food sector. |
From inside the book
Results 1-5 of 59
... organic farming techniques, and are the consumers willing to pay a premium price for a certified organic produce? In doing so, the book considers both the farmers' opportunities and the consumers' choices. Most, but not all, of the ...
... organic farming in the 1960s. Since the 1990s, the development of organic agriculture in European Union (EU) countries ... premiums for organic products and lower profitability may discourage organic farming. Second, the lack of state ...
... organic food is sold directly by producers and 3% is sent to catering services. Two percent is used by bakeries or sold as meat in butcher shops. Premium prices for organic products are also relevant, especially at retailing for ...
... premium prices. However, supermarket chains are able to reduce premium levels of minimizing logistic and distribution costs since they sell both organic and conventional products. Almost 1/3 of Italian organic production is exported to ...
... organic retail stores is restricted to main cities, especially in Northern Italy, with small towns and southern regions excluded. Information is sometimes lacking or biased and the market is ambiguous since consumer cannot recognize organic ...
Contents
5 | |
References | 16 |
Recent State and Federal Policy Initiatives | 26 |
Objectives and Hypotheses | 33 |
Final Remarks | 44 |
Observations from a Small Sample of Venetian Firms Dealing with | 51 |
Concluding Remarks | 59 |
Background | 66 |
Willingness to Pay for Organic Beef | 146 |
Consumers Motivations for Not Purchasing Organic Beef | 153 |
Preferences about Selling Modalities | 154 |
Conclusions | 155 |
References | 156 |
THE US CONSUMER PERSPECTIVE ON ORGANIC FOODS | 157 |
US Market for Organic Food Products | 158 |
The US Organic Food Consumer | 161 |
Results | 73 |
Conclusions | 80 |
Final Remarks | 89 |
The Organic Wine Market in Italy | 96 |
Concluding Remarks | 108 |
THE CONSUMERS PERSPECTIVE | 114 |
INVESTIGATING PREFERENCES FOR ENVIRONMENT FRIENDLY PRODUCTION PRACTICES | 115 |
Theory | 117 |
Data | 119 |
Conclusions | 122 |
References | 123 |
POTENTIAL DEMAND FOR ORGANIC MARINE FISH IN ITALY | 125 |
Methodology and Data | 128 |
Findings and Comments | 132 |
Concluding Remarks | 139 |
References | 141 |
ITALIAN CONSUMERS PREFERENCES AND WILLINGNESS TO PAY FOR ORGANIC BEEF | 143 |
Data | 144 |
Direct Market Sales of Organic Food Products | 162 |
The Future of the US Organic Food Market | 165 |
References | 166 |
RECENT DEVELOPMENTS AND FUTURE ISSUES | 170 |
ITALY | 171 |
Farmer Issues | 172 |
Food Chain Issues | 173 |
Consumers Issues | 174 |
Policy and Trade Issues | 177 |
Further Emerging Issues | 180 |
References | 181 |
UNITED STATES | 185 |
Production Issues | 186 |
Distribution and Marketing Issues | 189 |
Policy and Trade Issues | 190 |
Future Issues | 192 |
INDEX | 195 |
Other editions - View all
Organic Food: Consumers' Choices and Farmers' Opportunities Maurizio Canavari,Kent D. Olson No preview available - 2010 |