Organic Food: Consumers' Choices and Farmers' Opportunities

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Maurizio Canavari, Kent D. Olson
Springer Science & Business Media, Dec 31, 2007 - Technology & Engineering - 200 pages
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Consumers’ attention to food safety issues and environmental issues has increased overwhelmingly in recent decades because of their increased concern about their own health, the environment’s health, and the crises and emergencies reported worldwide. Once the only option, organic agriculture has always been a production option followed by at least a few farmers all over the world. These farmers were prompted by ethical and environmental motivations, as well as by committed consumers who supported organic agriculture thanks to a separate but fairly elitist distribution channel. Organic food now has become a viable alternative for an increasing number of consumers that are worried about the presence of chemicals residues and the negative consequences on the environment caused by intensive production methods. Many farmers also now see organic farming as a way to stabilize or even increase their income due to public policy support and growing market demand.

Organic Food: Consumers' Choices and Farmers' Opportunities gives an overview of the organic sector, both in Italy and in the United States, and demonstrates how agricultural economists are performing analyses dealing with organic produce on different points in the supply chain. It discusses economic issues raised by organic farming and takes into account both the consumer's needs and the managerial and budget constraints experienced by the farmers. Also farm management methodologies and marketing analyses are used with specific research topics involving several industries in the agri-food sector.

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Contents

THE GROWTH OF ORGANIC BUSINESS IN ITALY
3
2 THE BIOBOOM IN ITALY
5
AN ANALYSIS BASED ON THE 2000 ITALIAN CENSUS OF AGRICULTURE DATA
10
4 REFERENCES
16
AN OVERVIEW OF ORGANIC AGRICULTURE IN THE UNITED STATES
17
2 US ORGANIC STANDARDS AND CERTIFICATION
18
3 ECONOMIC CHARACTERISTICS OF THE US ORGANIC AGRICULTURE SECTOR
21
4 RECENT STATE AND FEDERAL POLICY INITIATIVES
26
Taste segments for organic and integrated crop management potatoes in Italian households
115
2 THEORY
117
3 DATA
119
5 CONCLUSIONS
122
6 REFERENCES
123
POTENTIAL DEMAND FOR ORGANIC MARINE FISH IN ITALY
125
2 METHODOLOGY AND DATA
128
3 FINDINGS AND COMMENTS
132

5 REFERENCES
27
THE PRODUCERS PERSPECTIVE
29
A COMPARATIVE PROFITABILITY ANALYSIS OF ORGANIC AND CONVENTIONAL FARMS IN EMILIAROMAGNA AND IN MINNESOTA
31
2 OBJECTIVES AND HYPOTHESES
33
4 RESULTS AND DISCUSSION
36
5 FINAL REMARKS
44
The experience of a small group of firms located in the Veneto Region
47
2 OBSERVATIONS FROM A SMALL SAMPLE OF VENETIAN FIRMS DEALING WITH ORGANIC MEAT
51
3 CONCLUDING REMARKS
59
4 REFERENCES
63
PROFITABILITY OF ORGANIC CROPPING SYSTEMS IN SOUTHWESTERN MINNESOTA
65
2 BACKGROUND
66
3 STUDY LOCATION AND DESIGN
67
4 DATA COLLECTION AND ANALYSIS METHODS
68
5 RESULTS
73
6 CONCLUSIONS
80
7 REFERENCES
81
An analysis of apple and peach growing in Italy
83
2 MATERIALS AND METHODS
84
3 RESULTS
85
4 FINAL REMARKS
89
5 REFERENCES
90
MARKETING STRATEGIES FOR ORGANIC WINE GROWERS IN THE VENETO REGION
93
1 WINE FROM ORGANIC AGRICULTURE
94
2 OVERVIEW OF THE ORGANIC WINE MARKET
95
3 THE ORGANIC WINE MARKET IN ITALY
96
4 A SURVEY ON ORGANIC WINE MARKET IN THE VENETO REGION
98
5 CONCLUDING REMARKS
108
6 REFERENCES
111
THE CONSUMERS PERSPECTIVE
114
4 CONCLUDING REMARKS
139
5 REFERENCES
141
A Survey in Piedmont
143
2 DATA
144
3 WILLINGNESS TO PAY FOR ORGANIC BEEF
146
4 CONSUMERS MOTIVATIONS FOR NOT PURCHASING ORGANIC BEEF
153
5 PREFERENCES ABOUT SELLING MODALITIES
154
6 CONCLUSIONS
155
7 REFERENCES
156
THE US CONSUMER PERSPECTIVE ON ORGANIC FOODS
157
2 US MARKET FOR ORGANIC FOOD PRODUCTS
158
3 THE US ORGANIC FOOD CONSUMER
161
4 DIRECT MARKET SALES OF ORGANIC FOOD PRODUCTS
162
5 THE FUTURE OF THE US ORGANIC FOOD MARKET
165
6 REFERENCES
166
RECENT DEVELOPMENTS AND FUTURE ISSUES
170
ITALY
171
2 FARMER ISSUES
172
3 FOOD CHAIN ISSUES
173
4 CONSUMERS ISSUES
174
5 POLICY AND TRADE ISSUES
177
6 FURTHER EMERGING ISSUES
180
7 REFERENCES
181
UNITED STATES
185
2 PRODUCTION ISSUES
186
3 DISTRIBUTION AND MARKETING ISSUES
189
4 POLICY AND TRADE ISSUES
190
5 FUTURE ISSUES
192
INDEX
195
Copyright

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Page 20 - The national organic standards address the methods, practices, and substances used in producing and handling crops, livestock, and processed agricultural products. Although specific practices and materials used by organic operations may vary, the standards require every aspect of organic production and handling to comply with the provisions of the Organic Foods Production Act of 1990.
Page 19 - A production system that is managed in accordance with the Act and regulations in this part to respond to site-specific conditions by integrating cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity.
Page 23 - ... vegetable producing State, reports that organic farmers account for about 2 percent of its 80,000 farmers (White, 1994). Few case studies have examined yields, input costs, income, and other characteristics of organic production. A review of the economic literature published in the 1970's and 1980's concluded that the "variation within organic and conventional farming systems is likely as large as the differences between the two systems," and found mixed results in the comparisons for most characteristics...
Page 81 - Economic Considerations for Sustainable Agricultural Intensification," in Uphoff, op. cit. note 2, and from Rick Welsh, The Economics of Organic Grain and Soybean Production in the Midwestern United States, Henry A.
Page 26 - Act of 1996 and the Farm Security and Rural Investment Act of 2002. The 2002 Farm...
Page 17 - The last of the regional adjustment studies will probably be completed by 1969. These studies were cooperative ventures by the state agricultural experiment stations and the Farm Production Economics Division of the Economic Research Service, US Department of Agriculture. The primary objectives of all the 'The Lake States results are summarized in [12]. Examples of other regional results are [4] [8] and [10]. regional adjustment studies were (1) to estimate adjustments needed in resource allocation...
Page 142 - Assessing Consumer Preferences for Ecolabeled Seafood: The Influence of Species, Certifier and Household Attributes,' American Journal of Agricultural Economics, 81: 1084-89.
Page 27 - Merritt Padgitt, Sharon Jans, and Sarah Lynch. References Alavanja, MCR, A. Blair, SB McMaster, and DP Sandier (1993). "Agricultural Health Study: A Prospective Study of Cancer and Other Diseases Among Men and Women in Agriculture," National Cancer Institute, US Environmental Protection Agency, and the National Institute of Environmental Health Sciences, Oct. 25 (Revisions Dec. 16). Alavanja, Michael CR, Dale P. Sandier, Suzanne B. McMaster, Shelia Hoar Zahm, Cheryl J. McDonnell, Charles F. Lynch,...
Page 19 - USDA organic labeling requirements apply to raw, fresh, and processed products that contain organic ingredients and are based on the percentage of organic ingredients in a product. Agricultural products labeled "100 percent organic" must contain (excluding water and salt) only organically produced ingredients. Products labeled "organic" must consist of at least 95-percent organically produced ingredients.
Page 20 - ... (1) the potential of such substances for detrimental chemical interactions with other materials used in organic farming systems; (2) the toxicity and mode of action of the substance and of its breakdown products or any contaminants, and their persistence and areas of concentration in the environment; (3) the probability of environmental contamination during manufacture, use, misuse or disposal of such substance; (4) the...

About the author (2007)

Maurizio Canavari is at Alma Mater Studiorum-Universita di Bologna, Italy.

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