Effectuation: Elements of Entrepreneurial ExpertiseThe concept of effectuation is as subtle as it is profound. On the one hand, it challenges long held beliefs about the nature of cause and effect in social science. On the other hand, it generates a host of new insights about social phenomena. This concep |
Contents
1 What I set out to study and why | 3 |
2 What I found and how | 19 |
3 Interpreting what I found | 44 |
The theoretical journey effectuation | 63 |
problem space and solution principles | 65 |
dynamics of the effectual process | 96 |
6 Relating effectuation to performance | 122 |
Waypoint | 147 |
10 Markets in human hope | 205 |
The way ahead | 229 |
11 Teaching effectuation | 231 |
12 Research worksinprogress | 240 |
13 New research ventures | 296 |
Research instruments | 309 |
Protocol from E5 | 321 |
References | 323 |
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Common terms and phrases
actually affordable loss affordable-loss analysis angel investors argue artifacts assumptions behavior building Burt Rutan capital causal Chapter commitment competitive contingency create creation decision decision-making dynamic effectual approach effectual entrepreneur effectual logic effectual network empirical entrepre entrepreneurial expertise entrepreneurship environment equity even-if Evolutionary Economics example exaptation existing experience expert entrepreneurs fact failure firm focus future goals grue Herbert Simon human action hypothesis idea industry initial innovation interactions investments involves Knightian uncertainty leverage Management Journal market research means meta-analysis modular new-venture performance non-predictive control opportunity costs organization organizational outcomes particular partnerships possible potential pragmatist prediction principle problem protocols question RealAudio relationships relevant RFID risk Rutan Sarasvathy segment selection Simon social space tourism SpaceShipOne stakeholders Starbucks Strategic Management strategies subjects success suggests sustainable competitive advantage theory tion transform uncertainty variables variety venture