Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design MethodThe classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes:
Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike. |
Contents
10 | |
1 | |
Covering | |
Current Coverage and Access Considerations | |
They Coverthe Population | |
List of Illustrations | |
Telephone Questionnaires | |
Guidelinesfor Administering Telephone Questionnaires | |
Guidelines for Establishing Calling Rules | |
MixedMode Questionnaires and Survey | |
14 | |
Quality Control and Testing Guidelinesfor Telephone | |
Conclusion | |
TheFundamentals ofWriting Questions Issuesto | |
Conclusion | |
1 | |
Ended Questions | |
Conclusion Listof | |
General | |
Survey | |
Questions | |
1 | |
Ordering Questions and Testing for Question OrderEffects Question Order | |
Conclusion | |
Web Questionnaires and Implementation | |
5 | |
2 | |
Mail Questionnaires and Implementation | |
6 | |
11 | |
WhyConsider aMixedMode SurveyDesign | |
Achieve MoreEffective Potential Respondents Communication With | |
12 | |
Responding to Societal Change and Preparing forWhatLies Ahead Panels and Longitudinal Surveys | |
References | |