A Matter of Fact: Talking Truth in a Post-truth World

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Bridget Williams Books, Aug 10, 2018 - Communication - 192 pages
Today it seems that conspiracy and rumour spread faster than ever and are increasingly hard to debunk. How do we convincingly explain the difference between good information and misinformation? A matter of fact explores the science of communicating and presents innovative ways to talk effectively (and empathetically) about contentious information
 

Contents

Getting traction on evidence
1
The knowledgegap myth
16
Avoiding and overcoming misinformation
24
Engaging with helpful values and beliefs to persuade
31
Connecting to communicate
48
Conclusions and actions
64
Notes
71
Acknowledgements
90
About the author
91
About BWB Texts
92
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About the author (2018)

 Dr Jess Berentson-Shaw is a New Zealand researcher and communicator, and good science advocate. Her focus is contributing to conversations about policy that works to deliver wellbeing to all. Jess’s work is predicated on three things: making values transparent, delivering equity, and understanding best evidence. Her work to date spans the social, economic and political spectrum. Jess was awarded a PhD in Health Psychology from Victoria University in 2004 and has since worked in various roles in the public and private sector applying science and evidence to public policy. In recent years, Jess has returned to her psychology roots, focussing on why narrative communications that "go with the grain of cognition" better connect people with what is true and what to do in public policy. In 2017 Jess published Pennies from Heaven, a book that investigates the most effective policy actions for moving families and children out of poverty. She is co-director of think and do tank, The Workshop, and a senior research associate at both the Public Policy Institute at University of Auckland and IGPS at Victoria University.

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