Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

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Product Talk LLC, May 19, 2021 - Design - 218 pages

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."

- Marty Cagan

How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?

In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.

If you want to discover products that customers love-that also deliver business results-this book is for you.

 

Selected pages

Contents

Chris Mercuri
The What and Why of Continuous Discovery
A Common Framework for Continuous Discovery
HABITS
Focusing on Outcomes Over Outputs
Discovering Opportunities
Discovering Solutions
Measuring Impact
Managing the Cycles
Show Your Work
Start Small and Iterate
Whats Next?
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Other editions - View all

Continuous Discovery Habits: Discover Products that Create Customer Value ...
Teresa Torres
No preview available - 2021

Common terms and phrases

Agile manifesto answer aren’t assessing and prioritizing assumption tests Avoid These Common behavior brainstorming build business outcome can’t capture CarMax challenges Chapter choose Common Anti-Patterns confirmation bias context continuous discovery habits continuous interviewing create customer interviews customer needs Daniel Kahneman decisions desired outcome drive escalation of commitment evaluate experience map explore goal groupthink ideas ideating identify impact increase the number interface interview snapshot iPhone iterations Karl Weick measure mindset Netflix nodes opportunity solution tree opportunity space output pain points parent opportunities participants perspective platform problem product leader product manager product outcome product teams product trio questions recruiting remember share solve Sonja’s team specific stakeholders started Steve Jobs story map strategy streaming-entertainment subscribers want target opportunity traction metric uncover Victoria’s team visual visual voicemail voicemail walk the lines want to watch watch sports we’ll week what’s

About the author (2021)

Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the book Continuous Discovery Habits and blogs at ProductTalk.org.

Bibliographic information

TitleContinuous Discovery Habits: Discover Products that Create Customer Value and Business Value
AuthorTeresa Torres
PublisherProduct Talk LLC, 2021
ISBN1736633317, 9781736633311
Length218 pages
Subjects › 

Business & Economics / Decision-Making & Problem Solving
Business & Economics / Entrepreneurship
Business & Economics / Research & Development
Design / Product
  
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