Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
John Wiley & Sons, May 17, 2004 - Business & Economics - 448 pages
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
What people are saying - Write a review
I find this is an interesting and important guide book for the researchers especially beginners. It broadly illustrates about how the researcher should draft, construct his research design especially framing questionnaire.
Dr. Santosh S. Dharanaik
Review: Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health QuestionnairesUser Review - Sagar Jethani - Goodreads
I read this to assist my MBA thesis team in the construction and design of our marketing questionnaire last year. It does an admirable job delivering questionnaire design in a single, readable volume ... Read full review
Part II Tactics for Asking Questions
Part III Drafting and Crafting the Questionnaire
Bibliography and Recommended Readings
Appendix A List of Academic and NotforProfit Survey Research Organizations
Appendix B Illinois Liquor Control Commission College Student Survey
Appendix C Faculty Retention Survey
Appendix D Kinkos Openended Service Satisfaction Survey