Gender on the Market: Moroccan Women and the Revoicing of Tradition

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University of Pennsylvania Press, 1996 - Business & Economics - 325 pages
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Selected by Choice magazine as an Outstanding Academic Book for 1996

Gender on the Market is a study of Moroccan women's expressive culture and the ways in which it both determines and responds to current transformations in gender roles. Beginning with women's emergence into what has been defined as the most paradigmatic of Moroccan male institutions--the marketplace--the book elucidates how gender and commodity relations are experienced and interpreted in women's aesthetic practices.

Deborah Kapchan compellingly demonstrates that Moroccan women challenge some of the most basic cultural assumptions of their society--especially ones concerning power and authority.

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LibraryThing Review

User Review  - wealhtheowwylfing - LibraryThing

An analysis of Moroccan women in the early 1990s and the ways in which they interacted with, obeyed, and subverted traditions and patriarchal authority, particularly in the public marketplace of the ... Read full review


In the Place of the Market
Shtara Competence in Cleverness
Words of Possession Possession of Words The Majduba
Words About Herbs Feminine Performance of Oratory in the Marketplace
Reporting the New Revoicing the Past Marketplace Oratory and the Carnivalesque
Gender on the Market
Women on the Market The Subversive Bride
Catering to the Sexual Market Female Performers Defining the Social Body
Terms of Talking Back Womens Discourse on Magic
Conclusion Hybridization and the Marketplace
Discourse of the Majduba
Discourse of the Ashshaba
Subject Index
Author Index

Property in the Other Person MothersinLaw Working Women and Maids

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Page 17 - These images of agency are increasingly distortions of a world of merchandising so subtle that the consumer is consistently helped to believe that he or she is an actor, where in fact he or she is at best a chooser.
Page 27 - Barthes ironically invites us to imagine someone (a kind of Monsieur Teste in reverse) who abolishes within himself all barriers, all classes, all exclusions, not by syncretism but by simple discard of that old specter: logical contradiction: who mixes every language, even those said to be incompatible...