Thinking, Fast and Slow
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Image on page 100 from Mind Sights by Roger N. Shepard (New York: W.H. Freeman and Company, 1990); reprinted by permission of Henry Holt and Company. Image on page 300 from “Human Amygdala Responsivity to Masked Fearful Eye Whites” by ...
You believe you know what goes on in your mind, which often consists of one conscious thought leading in an orderly way to another. But that is not the only way the mind works, nor indeed is that the typical way.
Our aim was to identify and analyze the intuitive answer, the first one that came to mind, the one we were tempted to make even when we knew it to be wrong. We believed—correctly, as it happened—that any intuition that the two of us ...
... and that we judged the size of categories by the ease with which instances came to mind. We called this reliance on the ease of memory search the availability heuristic. In one of our studies, we asked participants to answer a ...
For example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public's mind while others are neglected. People tend to assess the relative importance ofissues by the ...
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LibraryThing ReviewUser Review - tonberrysc - LibraryThing
Good introduction to Kahneman and Tversky's work. The social priming stuff has been hit with the replication crisis, so I will try to take it all in with a grain of salt. The ending discussion of the ... Read full review
LibraryThing ReviewUser Review - rynk - LibraryThing
A Nobel economist pulls together decades of research in psychology for a big tome with a simple point. We have two brains, one impulsive and one analytical, but both always at work. Professor Kahneman ... Read full review