Thinking, Fast and Slow
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Image on page 100 from Mind Sights by Roger N. Shepard (New York: W.H. Freeman and Company, 1990); reprinted by permission of Henry Holt and Company. Image on page 300 from “Human Amygdala Responsivity to Masked Fearful Eye Whites” by ...
INTRODUCTION Every author, I suppose, has in mind a setting in which readers of his or her work could benefit from having read it. Mine is the proverbial office watercooler, where opinions are shared and gossip is exchanged.
You believe you know what goes on in your mind, which often consists of one conscious thought leading in an orderly way to another. But that is not the only way the mind works, nor indeed is that the typical way.
Our aim was to identify and analyze the intuitive answer, the first one that came to mind, the one we were tempted to make even when we knew it to be wrong. We believed—correctly, as it happened—that any intuition that the two of us ...
For example, students of policy have noted that the availability heuristic helps explain why some issues are highly salient in the public's mind while others are neglected. People tend to assess the relative importance ofissues by the ...
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LibraryThing ReviewUser Review - PattyLee - LibraryThing
OK, I won't lie to you. Caveats first. I was an English major and I love science. Math, not so much. A couple of the chapters near the end of the book had my eyes crossing, but I did not give up and ... Read full review
LibraryThing ReviewUser Review - rynk - LibraryThing
A Nobel economist pulls together decades of research in psychology for a big tome with a simple point. We have two brains, one impulsive and one analytical, but both always at work. Professor Kahneman ... Read full review