Basic and Advanced Focus Groups

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SAGE Publications, Jul 13, 2018 - Social Science - 216 pages
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
 

Contents

PART 1 BASIC ISSUES
1
CHAPTER 1 INTRODUCING FOCUS GROUPS
3
CHAPTER 2 USES FOR FOCUS GROUPS
17
CHAPTER 3 THE IMPORTANCE OF INTERACTION
27
PART 2 DESIGNING FOCUS GROUPS
37
CHAPTER 4 RESEARCH DESIGNS FOR FOCUS GROUPS
39
CHAPTER 5 GROUP COMPOSITION GROUP SIZE AND NUMBER OF GROUPS
49
CHAPTER 6 ASKING QUESTIONS IN FOCUS GROUPS
63
CHAPTER 10 SPECIALIZED AGE GROUPS
113
CHAPTER 11 ONLINE FOCUS GROUPS
121
FUTURE DIRECTIONS FOR FOCUS GROUPS
129
APPENDICES
133
APPENDIX 1
135
APPENDIX 2
137
APPENDIX 3
139
APPENDIX 4
147

CHAPTER 7 MODERATING THE DISCUSSION
77
CHAPTER 8 ANALYZING FOCUS GROUPS
91
PART 3 ADVANCED TOPICS AND CONCLUSIONS
101
CHAPTER 9 WORKING CROSSCULTURALLY
103
GLOSSARY
181
REFERENCES
183
INDEX
191
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About the author (2018)

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

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