Basic and Advanced Focus GroupsBasic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices. |
Contents
PART 1 BASIC ISSUES | 1 |
CHAPTER 1 INTRODUCING FOCUS GROUPS | 3 |
CHAPTER 2 USES FOR FOCUS GROUPS | 17 |
CHAPTER 3 THE IMPORTANCE OF INTERACTION | 27 |
PART 2 DESIGNING FOCUS GROUPS | 37 |
CHAPTER 4 RESEARCH DESIGNS FOR FOCUS GROUPS | 39 |
CHAPTER 5 GROUP COMPOSITION GROUP SIZE AND NUMBER OF GROUPS | 49 |
CHAPTER 6 ASKING QUESTIONS IN FOCUS GROUPS | 63 |
CHAPTER 10 SPECIALIZED AGE GROUPS | 113 |
CHAPTER 11 ONLINE FOCUS GROUPS | 121 |
FUTURE DIRECTIONS FOR FOCUS GROUPS | 129 |
APPENDICES | 133 |
APPENDIX 1 | 135 |
APPENDIX 2 | 137 |
APPENDIX 3 | 139 |
APPENDIX 4 | 147 |
CHAPTER 7 MODERATING THE DISCUSSION | 77 |
CHAPTER 8 ANALYZING FOCUS GROUPS | 91 |
PART 3 ADVANCED TOPICS AND CONCLUSIONS | 101 |
CHAPTER 9 WORKING CROSSCULTURALLY | 103 |
GLOSSARY | 181 |
183 | |
191 | |
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Common terms and phrases
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