The Elephant's Leg: Adventures in the Creative Industries

Front Cover
Common Ground Research Networks, Jul 23, 2021 - Business & Economics - 405 pages
This book is a response to the question asked by incoming students of the Creative Industries sector: ‘what can I do in the Creative Industries’. This volume is designed to provide a source of inspiration to readers in imagining their own futures within fields such as musical performance, media production, drawing and illustration, journalism, public relations, filmmaking, design, documentary, dramatic performance, virtual reality and others covered in these chapters. Presented here are pathways through the lived experience of the Creative Industries, from practitioners and theorists, educators and researchers at the University of Newcastle, Australia. Each chapter offers a partly autobiographical account of the author’s journey through their field, engaging with their overall philosophy or the key ideas, the challenges and opportunities that have inspired them in their research and creative practice. Some chapters focus on a singular, pivotal moment or project, while others draw upon the breadth of an entire career. Collectively, these accounts bring to life the career possibilities within a rapidly expanding global sector of creativity and innovation with immense cultural, social, political and economic impact. 

Selected pages


Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20

Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 21
Chapter 22

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About the author (2021)

Craig Hight is an Associate Professor in Creative Industries at the University of Newcastle. His research has drawn on documentary theory, software studies, critical data studies and a variety of approaches within the field of audience research. His most recent work explores the nature of documentary culture and practice within digital media platforms.

Mario Minichiello is a Professor of Design at the School of Creative Industries at Newcastle University, Australia. His most recent book is Reportage Illustration: Visual Journalism, co-written with Garry Embury. Over the past fifteen years, alongside his academic career, he has worked as an Illustrator, primarily in the field of national and international broadcast and broadsheet media.

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