A Technique for Producing Ideas
A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
What people are saying - Write a review
A great book, one of the dozen I keep in mind.
Should James W. Young had added some examples...
I can do it (!) : the crosswords (and even Sudoku) are a good example of the five steps; let your mind sleep some hours, and the right words come suddenly. It works always.
You know those little business books of less than 100 pages that are crammed with a big ides? - This is one of those. Written by James Webb Young, a legend within JWT, I recently re-read this book again after I had send a copy to a client. I think it provides a very straight forward approach to generating ideas that has never failed me."
How It Started
The Formula of Experience
The Pareto Theory
7 other sections not shown