A Technique for Producing Ideas

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McGraw Hill Professional, Jan 21, 2003 - Business & Economics - 64 pages
7 Reviews

A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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LibraryThing Review

User Review  - James.Igoe - LibraryThing

If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ... Read full review

User Review - Flag as inappropriate

A great book, one of the dozen I keep in mind.
Should James W. Young had added some examples...
I can do it (!) : the crosswords (and even Sudoku) are a good example of the five steps; let your mind sleep some hours, and the right words come suddenly. It works always.
Jacques Blanc

Contents

How It Started
1
The Formula of Experience
4
The Pareto Theory
7
Copyright

7 other sections not shown

Other editions - View all

A Technique for Producing Ideas
James Young
Limited preview - 2003
A Technique for Producing Ideas
James Young
Snippet view - 2003
A Technique for Producing Ideas

Snippet view - 1953
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Common terms and phrases

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References to this book

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About the author (2003)

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

Bibliographic information

QR code for A Technique for Producing Ideas
TitleA Technique for Producing Ideas
A McGraw-Hill advertising classic
Advertising Age Classics Library
AuthorJames Young
Editionreprint, revised
PublisherMcGraw Hill Professional, 2003
ISBN0071410945, 9780071410946
Length64 pages
Subjects ›  › 

Business & Economics / Marketing / General
  
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