A Technique for Producing IdeasA McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. |
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A great book, one of the dozen I keep in mind.
Should James W. Young had added some examples...
I can do it (!) : the crosswords (and even Sudoku) are a good example of the five steps; let your mind sleep some hours, and the right words come suddenly. It works always.
Jacques Blanc
You know those little business books of less than 100 pages that are crammed with a big ides? - This is one of those. Written by James Webb Young, a legend within JWT, I recently re-read this book again after I had send a copy to a client. I think it provides a very straight forward approach to generating ideas that has never failed me."
Contents
How It Started | 1 |
The Formula of Experience | 4 |
The Pareto Theory | 7 |
Copyright | |
7 other sections not shown
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Bibliographic information
| Title | A Technique for Producing Ideas A McGraw-Hill advertising classic Advertising Age Classics Library |
| Author | James Young |
| Edition | reprint, revised |
| Publisher | McGraw Hill Professional, 2003 |
| ISBN | 0071410945, 9780071410946 |
| Length | 64 pages |
| Subjects | › › Business & Economics / Marketing / General |
| Export Citation | BiBTeX EndNote RefMan |