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A great book, one of the dozen I keep in mind.
Should James W. Young had added some examples...
I can do it (!) : the crosswords (and even Sudoku) are a good example of the five steps; let your mind sleep some hours, and the right words come suddenly. It works always.
Jacques Blanc

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You know those little business books of less than 100 pages that are crammed with a big ides? - This is one of those. Written by James Webb Young, a legend within JWT, I recently re-read this book again after I had send a copy to a client. I think it provides a very straight forward approach to generating ideas that has never failed me." 

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what did the book leave out

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All reviews - 4