Reviews

A great book, one of the dozen I keep in mind.
Should James W. Young had added some examples...
I can do it (!) : the crosswords (and even Sudoku) are a good example of the five steps; let your mind sleep some hours, and the right words come suddenly. It works always.
Jacques Blanc

You know those little business books of less than 100 pages that are crammed with a big ides? - This is one of those. Written by James Webb Young, a legend within JWT, I recently re-read this book again after I had send a copy to a client. I think it provides a very straight forward approach to generating ideas that has never failed me." 

what did the book leave out