A Technique for Producing IdeasA McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. |
Contents
How It Started | 1 |
The Formula of Experience | 4 |
The Pareto Theory | 7 |
Copyright | |
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adver air of magic art of producing atoll better advertising bit of knowledge bits of material book about advertising cab driver cards cess Combining Old Elements consciously Constantly Thinking creative process describe duce ideas duction of ideas Eureka expand your experience fact fit your puzzle Foreword By Keith Foreword By William Formula of Experience fourth step Gathering raw material idea-producing process ideas are produced important James Webb Young job of gathering kaleidoscope Keith Reinhard masticated material gathering material-gathering Mental Digestive Process method Mexico mind follows never Pareto Theory particular idea pletely practical principle producing ideas production of ideas put the problem question relationships rentier result seen sell Ideas sell space Sherlock Holmes simple soap specific materials speculative type stimulate story striking combinations structors Technique for Producing thing thought tion tisements tising Training the Mind vicari William Bernbach word-symbol words as symbols