A Technique for Producing Ideas

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McGraw Hill Professional, Jan 21, 2003 - Business & Economics - 64 pages

A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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LibraryThing Review

User Review  - James.Igoe - LibraryThing

If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ... Read full review

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A great book, one of the dozen I keep in mind.
Should James W. Young had added some examples...
I can do it (!) : the crosswords (and even Sudoku) are a good example of the five steps; let your mind sleep some hours, and the right words come suddenly. It works always.
Jacques Blanc


How It Started
The Formula of Experience
The Pareto Theory

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About the author (2003)

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

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