Game Over: How Nintendo Conquered The World

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Knopf Doubleday Publishing Group, Nov 2, 2011 - Business & Economics - 288 pages
More American children recognize Super Mario, the hero of one of Nintendo’s video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion–a tale of innovation and cutthroat tactics.
 

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GAME OVER: How Nintendo Zapped an American Industry, Captured Your Dollars, and Enslaved Your Children

User Review  - Kirkus

An exhaustive, gung-ho progress report on Japan's Nintendo, the transnational enterprise that bestrides the expanding market for computer/video games like a colossus. Drawing on what appears to be ... Read full review

Game over: how Nintendo zapped an American industry, captured your dollars, and enslaved your children

User Review  - Not Available - Book Verdict

Using extensive interviews with Nintendo executives in Japan, America, and Europe, Sheff, a magazine reporter, gives a narrative account of the swift rise of the Japanese company from the early ... Read full review

Contents

11
12
14
A New Leader of the Club
Game Masters
Sonic Boom
Afterword to the Vintage Edition
Copyright

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About the author (2011)

David Sheff’s articles have appeared in Playboy, Rolling Stone, The Observer, and Foreign Literature (in Russia), among other publications, and he has written for National Public Radio’s All Things Considered. His book The Playboy Interviews with John Lennon and Yoko Ono was a Literary Guild Selection. Sheff lives with his family in Northern California.

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