Game Over: How Nintendo Conquered The WorldMore American children recognize Super Mario, the hero of one of Nintendo’s video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion–a tale of innovation and cutthroat tactics. |
Contents
I Mario | |
Inside the Mother Brain | |
Coming to America | |
For a Fistful of Quarters | |
Reversal of Fortune | |
Enter the Dragon | |
The Big Sleep | |
Game Over | |
From Russia with Love | |
The Tetris Song | |
Sonic Boom | |
Borders | |
Forest of Illusions | |
Other editions - View all
Common terms and phrases
American announced Arakawa and Lincoln asked Atari Games Belikov Bushnell called cartridges CD-ROM chips coin-op Coleco company's competitors consumer created customers deal designed developed Disk Donkey Kong Elderen electronics Elorg employees engineers entertainment Famicom Game & Watch Game Boy going hardware Hawkins Henk Rogers Hiroshi Yamauchi home video-game Howard Lincoln industry Japan Japanese companies kids Kyoto Lincoln says looked machine manufacturing Maxwell meeting million Minoru Arakawa Mirrorsoft Miyamoto Moscow movie multimedia Nakajima Nakamura Namco negotiations never Nintendo games Nintendo Power Nintendo system Pajitnov percent Peter Main Phillips play players profits released retailers Ron Judy Russians Seattle Sega sell Sheinberg signed software companies sold Sony Soviets Spectrum Holobyte Stein Super Mario Bros Super NES television Tengen Tetris told Uemura United video games video-game business video-game system wanted Yoko Yokoi